I am a strategic and creative marketer at heart, focusing on branding and new ways to disrupt markets.
My interest revolves around the way in which brands create their stories and communities to sell products/services – and the strategies and messages that are used. Originally considering a political science degree, I saw the power that marketing and branding has and realized no matter what an industry, company, or individual was offering, a marketing strategy would be a necessity.
I am fortunate enough to have worked in a variety of industries, including transportation/logistics (SaaS), automotive, outdoor/fitness, and CPG. My overall marketing experience is made up of integrated marketing strategy, market research, experiential events, photography, brand management, digital marketing, and social media.