My name is Andrew Sidel and I am a Colorado native. Born and raised in Elizabeth, I had the best of both worlds — the rural world that is Elizabeth and the suburb/city that is Parker, Lone Tree, and Denver. I grew up playing tennis and basketball and was an avid outdoorsman from a young age. My passion for hiking, mountain biking, and the outdoors stems from living in a place where almost anything can be done in any of the four seasons. I graduated from the Daniels College of Business at the University of Denver with a degree in Marketing and minors in Finance, Entrepreneurship, and Business Ethics & Legal Studies.
I have always been interested in the way in which brands create their story and communities, promote products and services, and the strategies and messages that are used to convey both. Originally considering a political science degree, I saw the power that marketing and branding had and realized no matter what industry, company, or individual was selling a product or service, creative and strategy would be a necessity – and the importance of the finances to understand cash flow, investment, and day-to-day operations of the company.
I currently work for Subaru of America, Inc. as a Regional Marketing Specialist, covering the Western United States – including 130+ Subaru retailers. From coordination, execution, and implementation of national, regional, and local media plans to events and sponsorships including customer-facing ride and drive events and community involvement, automotive marketing is unlike that of any other industry.